St. Ulrich is a picturesque little town with the most charming shopping mile in the Dolomites. It’s not actually a mile, rather a pedestrian zone brimming with leisure and shopping opportunities. Art and handicrafts have always been a staple in Gröden’s culture, and the fact that they still are to this day should come as no surprise. The people of Gröden are in love with their homeland, their language (Ladin) and the mountains that surround them. They have always been strongly rooted and proud supporters of their traditions and arts.
The local woodcarving tradition has developed into an art so fine that it has earnt Gröden a certain renown far beyond the South Tyrolean borders. The thriving woodcarving workshops that line the streets and alleyways of St. Ulrich bear witness to this success. International-niveau sporting events such as the Super G have also contributed to putting Gröden on the map, of course. The area can also boast several world-famous personalities: Hollywood music legend Giorgio Moroder, mountain film pioneer Luis Trenker, skier Isolde Kostner and ice skater Carolina Kostner all hail from St. Ulrich.
